With Digital Culture reshaping the Music Industry, Electronic Press Kits have fast become an essential medium for bands, artists and labels alike. A well-made EPK acts as the first point of reference for the industry, allowing the band or artists the freedom to explain themselves on their own terms, with complete stylistic control. Acting equally as a promotional tool and a documentary, the EPK offers an in-depth study of the band or artist. It also provides a resource for tailor-made online content, an integral element in all press campaigns. In collating all available media, EPK’s are also a platform for the band or artists visual work: videos, artwork and live performance can be included to give a complete impression of their output. Combine this with a structured interview piece that covers everything from original inspirations to future intentions and you have a comprehensive package that serves as an introduction to journalists and an invaluable insight for fans.