South Central – ‘Castle of Heroes’ – Director Steve Glashier
We’d become ground down by the pitching for videos, so this was something of a reaction against that process. When we started making videos, the treatments would take up four colour printed pages with diagrams and storyboards. After eighteen months, we were just typing a paragraph. By the time we pitched for this it was literally just an email saying ‘yeah we’ll do it, but only if we’re allowed complete creative control.’ They said “do what you like” so that’s exactly what we did. We decided to get everything we like; naked chicks, Elvis impersonators, drugs, guns, magicians, and film it all, mostly in the name of having a good day out more than anything else. South Central didn’t want anything to do with it, so we shot it all from the point of view from the Directors. A lot of people think the two guys on the sofa are the band and that we really did have that kind of a budget, but a lot of people are fucking idiots. It was a piece of piss to film, although getting the gunshot right was very time consuming; I think it works really well, and aside form the effects, a lot of that’s down to Jolie’s fall. We watched the life literally drop out of her as she hit the deck.
